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4 steps to developing a winning lead scoring model

Use lead scoring to drive more revenue

Download our guide to learn how to score your leads based on their fit, demographics, behaviors, propensity to buy, and more. These tactics and tips will transform your practices, and help ensure that you’re passing only qualified leads to your sales team.

Lead scoring helps you make the most of all your marketing & sales resources, generating:

  • More successful campaigns
  • More & higher quality sales leads
  • More effective lead nurturing
  • Higher conversion rates & revenue

"Marketo is the thought leader when it comes to modern marketing. The resources are required reading for our entire marketing team."

Jason Corsello, VP of Marketing & Strategy, Cornerstone OnDemand




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