Marketo

Take Your Direct Mail Strategy to the Next Level

There are many opinions about direct mail as a marketing channel, and the new age of digital engagement has given marketers more responsibility in terms of how we connect with people and measure impact. To create campaigns that matter, aligning success metrics with your program goals is a necessity. Join Hayley Ferrante and James Leedom for their webinar, A New Age of Direct Mail: How to Develop Campaigns, Define Engagement, and Prove Impact on November 13, 2019 at 10am PT | 1pm ET, to learn how you can level up your direct mail game.

You'll learn:

How to develop a personalized direct mail strategy
Why attribution is non-negotiable
How to structure measurable direct mail programs

First Name:

Last Name:

Email:

Company Name:

Location:

Job Role/Function:

Yes, I would like to receive information and offers from Marketo.

Form Language:

Meet the Speakers

Hayley Ferrante

Hayley Ferrante is a Sr. Marketing Specialist on the Commercial Demand Generation team at Marketo. She focuses on webinar strategy and execution, engagement programs, top of funnel campaigns for lead generation, and bottom of funnel campaigns with a strong emphasis on direct mail. When she's not building programs in Marketo, she enjoys yoga, hiking, and catching some sun at the beach.

James Leedom

James Leedom is a Marketing Operations Manager at Marketo, and a Marketo Certified Solutions Architect. He helps admin the marketing teams own internal Marketo instance and owns the Marketo team’s implementation of their Bizible instance. He loves working with the broader marketing team to ensure every program is set up in a way to achieve the most accurate reporting. Outside of being a marketing operations wizard, he can be found on his bike somewhere in the middle of Colorado or growing out his beard and sassing all of his coworkers.

Directions Section

Subheading

Thank you for registering!

Phasellus facilisis imperdiet tristique. Morbi a magna ornare, vehicula nisl a, dapibus libero.

More Information

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse mollis magna lorem, sit amet molestie est pellentesque in.

Morbi a magna ornare:
vehicula nisl a, dapibus libero
Quisque justo est:
707 17th St #3600, Denver, CO 80202

Miss the other Marketo Secrets webinars?

No problem. Check out the recording/slides below!

Marketo's Secrets to Campaign Optimization
({Resource2_Title})
({Resource3_Title})
({Resource4_Title})

Marketo's Secrets to Campaign Optimization

({Resource2_Title})

({Resource3_Title})

({Resource4_Title})

A New Age of Direct Mail: How to Develop Campaigns, Define Engagement, and Prove Impact