WEBINAR
A Day in the Life of a Marketer with Journey Optimizer
with M2 Partners and Adobe
Learn how easily a marketing team works together to build a single campaign and customer journey
Join Adobe and the product experts at M2 Partners for an interactive webinar around the capabilities and exciting features of Adobe Journey Optimizer.
Sarah, Mark, and Tom* are members of Harvard Business Review's marketing team and are tasked with building out a newsletter and customer journey ASAP. Their team has taken advantage of Adobe Campaign's many features in the past, but they are ready to upgrade to Adobe Journey Optimizer and streamline their marketing and customer journeys. Their new campaign will need to include active consumers in certain location segments, dynamic content, a welcome series, updated templates, and results reporting.
In this webinar you will:
- Learn the requirements and capabilities for creating a customer journey in Journey Optimizer
- Gain an understanding of the reporting and insights available to marketers
- Get a live look into the Journey Optimizer product and UI
*names changed for privacy
Jill M. Speirs
President & CEO
M2 Partners
M2 was founded by Jill and since 2011, has built a global practice (US, Canada & Europe) focused on Campaign Automation, Data Management, Asset Management, Analytics Solutions & Support Services for the B2C Marketer.
Jill’s career experience spans Retail, Financial Institutions, Telco & Energy industries. As an Executive, she led National & Global initiatives for Sears, RBC, ING DIRECT & Bell aligning the corporate strategies, business processes & channel execution to the right technology enablers.
Her success has been the ability to understand a company’s business challenges and opportunities, set the strategic direction, build the business case for change, and lead the integration of four key enablers, people, process, data and technology to turn a company’s focus on the customer.
Mehdi Berrahou
Managing Director
M2 Partners
Mehdi working with Jill has been an integral part of building out M2’s global practice. He is a Solutions-oriented IT software & systems Director with 10+ years of experience designing, developing, implementing, and supporting complex infrastructures and technical solutions for international leaders in the MarTech industry. Superior expertise with development methodologies, developer supervision, and client relations. Motivational and influential project manager, providing effective leadership in fast-paced, deadline-driven environments. Track record of surpassing goals and expectations for quality, schedule, and cost while implementing leading-edge IT solutions.
Specialized in aligning the B2C Marketer strategies, data management & their channel processes with Adobe's "Best of Breed" technology solutions specifically, Adobe Journey Optimizer, Adobe Campaign, Adobe Experience Platform, Adobe Target, Adobe Analytics & Adobe Customer Journey Analytics.
