The “Handshake”
Building productive relationships with sales

What, no more MQLs?! In 2019 Natalie from Mercer is throwing away MQLs altogether. A lead is no longer a lead until it’s been accepted by the sales team!

Join us in this coming webinar, as Natalie Truong, CMO Asia & Head of B2B Marketing - Pacific of Mercer, discusses how marketing and sales teams can better align to share the same objectives and KPIs and to work together on mutually agreed lead management and scoring process.

Webinar details
Date: Thursday, 21 March 2019
Time: 12:30pm AEDT | 2:30pm NZDT

Key takeaways

  • How to build great relationships with sales
  • How to create a common language between marketing and sales
  • The journey of the customer from marketing to sales

Register Now


Natalie Truong

Lauren Adam

Natalie Truong

CMO Asia & Head of B2B Marketing - Pacific

Lauren Adam

Head of Marketing - ANZ

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