Marketing managers should be able to answer the question instantly!
If you can't, justifying your budget will be a serious challenge, as will asking for an increase.
In fact, you'll likely find yourself asking the question the other way around: What will happen if my marketing budget gets cut by 10%? You can't expect your organization to place value on something you're unable to quantify.
Our Definitive Guide to Marketing Metrics & Analytics will help you do just that. You'll learn about:
Source: Forrester Research
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