Marketing Nation Engage 
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Strategic Workshops

Join your fellow #FEARLESS marketing leaders in TWO interactive workshops of your choice led by experts in each field and learn how you can push boundaries to elevate your marketing strategies to drive success.

These workshops are your opportunity to connect in a more intimate environment with a group of like-minded marketing leaders to deep-dive into solutions to address common challenges around marketing planning, engagement and measurement. 

Simply choose two of the workshops below and select them in the breakout session form, to build your own agenda.

Choose your breakout sessions

Session 1 Workshops: 1:30PM - 2:30PM


PLAN: Planning Your Martech Stack for Success
How to de-risk your marketing technology investment and strategically add to your stack based on your marketing and business objectives.
Paul Wilson, Head of Marketo Platform, Adobe

ENGAGE: From Play to Pay, in any Language: Using Multilingual Video to Engage
Join two of Marketo's leading partners, Vidyard and Cloudwords, as they show you how leading global brands leverage multilingual content to engage audiences in an age where 80% of the internet is video. Learn from the stories of their joint customers, like Microsoft and Amazon, who have harnessed the knowledge that their audience is 6x more likely to engage when they see their video in their native language.
Michael Meinhardt, CEO & Founder, Cloudwords
Greg Kelly, Head of Partner Programs, Vidyard

MEASURE: What Gets Measured, Gets Managed
How to transform your marketing through effective and efficient measurement of marketing programs that drive end-to-end audience engagement.
Alex Fleming, Global Head of Marketing Operations, Marketo, an Adobe Company

Session 2 Workshops: 2:30PM - 3:30PM


PLAN: Planning Your Martech Stack
How to de-risk your marketing technology investment and strategically add to your stack based on your marketing and business objectives.
Paul Wilson, Head of Marketo Platform, Adobe

ENGAGE: The Key to Engagement-Driven Webinar Content
In this session, Tim Johnston the marketing #webinerd at ON24 will show you how to build engagement-based webinars that convert audience interactions into the insights you need to accelerate pipeline and revenue.
Tim Johnston, Marketing Director APJ, On24

MEASURE: What Gets Measured, Gets Managed
How to transform your marketing through effective and efficient measurement of marketing programs that drive end-to-end audience engagement.
Alex Fleming, Global Head of Marketing Operations, Marketo, an Adobe Company

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707 17th St #3600, Denver, CO 80202

Revenue and Marketing ROI
Revenue makes marketing relevant at the highest levels of business. Join this session to discuss the challenges and successes, the metrics that matter and how marketers can manage attribution without tying ourselves in knots.

Sales and Marketing Alignment
Your prospect experience spans sales and marketing so a single, joined up approach is essential. Who does it well, what are the secrets and do you spend enough time with your customers?

AI and Future Technology
What's next for business with a high marketing maturity? What are savvy companies doing, what technology is around the corner, how do you integrate it all and how can marketers use AI to get ahead.

Engaging your Customers
Customers don’t want to be sold to any more. How can you get closer to your customers, close enough to listen to what they want and when they want it.

Account Based Marketing
Big prospects and customers require a different approach. Join those entering the world of ABM and those well-versed in making it work to discuss how you can tackle ABM in your own world.

Marketing with Impact
Targets, conversion rates, revenue, doing more with less – we’ve all faced it. What strategies are others employing to boost their business growth and gain the competitive advantage.



We want you to get as much as possible out of attending Marketing Nation Engage. Please use this form to confirm your preferences so we can make the day as relevant to you as possible.

Thank you to our sponsors:

CloudwordsOn24VerticurlVidyard