The ABC’s of A/B Testing


Emails have been around since the time of dinosaurs (maybe just the late 70s, but you get the point) - yet, nobody has ever sent the perfect email. While the perfect email might not even exist, how can you begin to create better emails with each and every send? Join Tim Ozmina, Sr. Marketing Specialist, for his webinar, Acing the A/B Test: How to Optimize to Send Extraordinary Emails on December 11, 2019 at 10am PT | 1pm ET, where he will dive into the world of email A/B testing.

You'll learn:

  • What you should A/B test in your emails
  • How to set up a proper A/B test
  • How to accurately report on your results and make decisions

Meet the Speaker

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Tim Ozmina
Tim is a Sr. Marketing Specialist on the Commercial Demand Generation team at Marketo, an Adobe Company. He dabbles in sending emails, creating conversations, and nerding out with data. Outside of the office, Tim is an avid skier and enjoys exploring all that Colorado has to offer.

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