As a marketer, you know how critical it is to understand how your marketing efforts contribute to the bottom line. Without metrics, it’s nearly impossible to measure the success of your activities, identify elements to optimize in future campaigns, and determine your return on investment (ROI). By becoming a data-driven marketer that’s in tune with the right metrics, you can demonstrate marketing’s contribution to both.

Download this ebook to understand the methodologies that you can use to evaluate campaign effectiveness and demonstrate how your efforts impact revenue growth, including:

  • Defining your revenue model
  • Modeling the revenue cycle model in your marketing automation platform
  • Measuring early-stage, mid-stage, and late-stage indicators of success
  • Tracking campaign and channel success

"76% of B2B marketing professionals agree or strongly agree that their ability to track marketing ROI gives marketing more respect."

Source: Forrester Research

Directions Section

Subheading

Thank you for registering!

Phasellus facilisis imperdiet tristique. Morbi a magna ornare, vehicula nisl a, dapibus libero.

More Information

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse mollis magna lorem, sit amet molestie est pellentesque in.

Morbi a magna ornare:
vehicula nisl a, dapibus libero
Quisque justo est:
707 17th St #3600, Denver, CO 80202

Miss the other Marketo Secrets webinars?

No problem. Check out the recording/slides below!

Customers Who Trust Marketo Include:

FujitsuRocheDiagnosticBankofNZEventbriteAudi