As a marketer, you know how critical it is to understand how your marketing efforts contribute to the bottom line. Without metrics, it’s nearly impossible to measure the success of your activities, identify elements to optimize in future campaigns, and determine your return on investment (ROI). By becoming a data-driven marketer that’s in tune with the right metrics, you can demonstrate marketing’s contribution to both.

Download this ebook to understand the methodologies that you can use to evaluate campaign effectiveness and demonstrate how your efforts impact revenue growth, including:

  • Defining your revenue model
  • Modeling the revenue cycle model in your marketing automation platform
  • Measuring early-stage, mid-stage, and late-stage indicators of success
  • Tracking campaign and channel success

"76% of B2B marketing professionals agree or strongly agree that their ability to track marketing ROI gives marketing more respect."

Source: Forrester Research

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