On or Off[line] Channels: Track Your Marketing ROI Using Bizible

Kimberly is responsible for managing email strategy, marketing operations and marketing attribution. She also helps the team focus on nurturing leads, while keeping the backend systems running smoothly. After becoming a Bizible All-Star and winning a Pipeline Revenue Marketing award, Kimberly wanted to recruit others to get excited and nerd-out about attribution with her, so she is now co-leading the Bizible Virtual User Group and helping others in the community understand attribution. Knowing all the hard work that goes into marketing campaigns, Kimberly values the ability to accurately measure the team’s hard work, and she’s a huge advocate for attribution and a pipeline revenue focus. Outside of work, there’s no stopping to relax, but continuing to have fun on the volleyball court or at bootcamp to unwind from the day; KPIs included.

Ajay Sarpal is a 2x Marketo Champion, member of 2019 Fearless 50 class, Co-Leader of Virtual Bizible User Group, 5 times Marketo Certified Expert, Marketo Certified Associate and Salesforce Certified Admin, Sales Cloud Consultant & App Builder. With 9 advanced specializations on Marketing Automation, Ajay is ambidextrous in fixing broken processes and bringing transparency/accountability by leveraging Bizible with the right attribution model. In addition to this, Ajay is a Net Promoter Score (NPS) Certified Associate from Satmatrix. Privileged to be a part of Marketo Certified Associate Certification team and helped in writing and validating the exam questions. With 20+ years of professional experience, Ajay worked with Aryaka Networks as Director, Marketing Operations and Technology. Before Aryaka Networks, he worked with big brands like IBM, Dell, Deloitte and IMS-Health.