CMO Executive Circle Panel
You know that marketing automation can bring cost savings and efficiencies to your organisation, but maybe you’re not sure how to get from Point A to B. As part of our CMO Executive Circle, we are holding a CMO-moderated discussion with C-Suite panelists about the positive impact that marketing automation can have on revenue and organisation-wide productivity.
Gemma Anderson, Head of Digital at Interactive, Mark Sheppard, CEO at Sydney Pole, and Tony Taylor, CFO at Xinja will speak on:
- The importance of being involved in the early planning stages where needs are identified
- The positive impact marketing automation can have on your business
- How change can be managed while growing the business through automation
- The importance of purpose and a shared vision
The Panelists
Gemma Anderson
Head of Digital
Interactive
As an experienced leader in digital marketing with over 12 years experience, Gemma’s key competency is leveraging technology and data to drive acquisition. She’s a regular speaker at local and international events such as Adobe Summit, and currently sits on the Marketo Global Executive Advisory Board and the Deakin MBA Advisory Board. In 2016, she was the recipient of B&T Grand Prix for Most Influential in Marketing Communications under 30.
Mark Sheppard
CEO
Sydney Pole
Mark began his career teaching Artificial Intelligence before embarking on a 25-year career with GE in the C-Suite, as well as jobs in operations, IT, and Business Leadership. Today he splits his time between the corporate sector supporting startups and private equity, and in running his chain of boutique fitness gyms.
Tony Taylor
CFO
Xinja
Tony has more than 20 years’ experience in retail banking, primarily in executive finance roles in Australia and the Pacific. He helped privatise the state-owned bank in PNG, stayed on as CFO Bank South Pacific, and supported its initial growth strategy in the Pacific. Tony has a deep understanding of retail banking and the challenges that all ADIs face today in a very competitive and increasingly complex regulatory environment.
Mike Handes
APAC Customer Success Director
Adobe
Mike is responsible for ensuring that all Marketo customers maximise the value of Marketing Automation for their organization. Applying technology to deliver engaging digital experiences aligned to measurable business goals – this has been Mike’s singular focus for the last 20 years, in Industries including Telco, Banking, Insurance, High Tech, Retail, Healthcare, and Government. Mike has been in his current role at Adobe (Marketo) for the past 4 years and prior to that Mike worked at IBM, in Australia, the UK and the USA.
