Become a Master of ABM

ABM is one of the hottest topics in B2B Marketing. Still, achieving success is no slam dunk. Join special guest Matt Senatore, Service Director for ABM at SiriusDecisions, and Dave Rigotti, Marketo's Head of ABM, for their webinar, Change Your ABM Game with Top Tips from the Experts on August 7, 2019 at 10am PT | 1pm ET, where they will dive into the current best practices and practical tips for success, no matter where you are on your account-based marketing journey.

You'll learn:

  • The 5 things you need to get right with ABM
  • How to set strategy and drive execution with Sales
  • How ABM works alongside other demand strategies

Meet the Speakers

Matt Senatore
Service Director for ABM at SiriusDecisions
Matt Senatore is a marketing industry thought leader with more than 20 years of industry and professional services experience in strategy, marketing and account management. He joined the SiriusDecisions team in October 2013 and brought with him a deep focus on driving marketing and sales alignment through account-based strategies.

Dave Rigotti
Marketo’s Head of ABM
Dave is the Head of ABM, North America at Marketo, an Adobe company and is incredibly passionate about revenue-focused B2B marketing. Prior to Marketo, Dave was the VP of Marketing at Bizible, which makes revenue attribution and planning software, which was acquired by Marketo in May 2018. Before Bizible, Dave worked at Microsoft on the Bing marketing team and graduated with a degree in entrepreneurship and marketing from the University of Toledo.

Directions Section


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More Information

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