Marketo

A Deep Dive on Capturing Clean Data For Better Results

Even the best custom attribution model or machine learning algorithm can’t produce powerful insights without quality data. Join Jordan Con and James Leedom on October 16 at 10am PT/1pm ET for their webinar, where they’ll examine the ins and outs of data capture: sources, methods, and best practices to ensure you keep your measurement engine pollution-free.

They’ll discuss:

Data from digital and offline channels (sales, too!)
Data from organic interactions and website activity
Normalizing data across sources

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Meet the Speakers

Jordan Con / Product Marketing Manager at Marketo

Jordan is responsible for go-to-market product strategy, with a current focus on our analytics capabilities. Prior to Marketo, Jordan led product marketing at Bizible (acquired by Marketo), the leader in B2B revenue attribution. Jordan also worked at Inside Social (acquired by Simply Measured) and as a strategist at ad agency, DNA.

James Leedom / Marketing Operations Manager at Marketo

James is a Marketo Certified Solutions Architect at Marketo. He helps admin the marketing teams own internal Marketo instance and owns the Marketo team’s implementation of their Bizible instance. He loves working with the broader marketing team to ensure every program is set up in a way to achieve the most accurate reporting. Outside of being a marketing operations wizard, he can be found on his bike somewhere in the middle of Colorado or growing out his beard and sassing all of his coworkers.

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More Information

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707 17th St #3600, Denver, CO 80202

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