The Definitive Guide to Account-Based Marketing

Need a more significant ROI from your campaigns? Shift your thinking towards acquiring, retaining, and growing high-value accounts: companies or consumers that are high-yield and a better fit for your products or services.

New channels, strategies, & technologies now help organizations of all sizes to implement an account-based marketing (ABM) strategy.

Download Marketo's best-in-class Definitive Guide to Account-based Marketing and you'll learn:

• How to identify, prioritize, and profile the right accounts
• Creating a winning ABM strategy 
• Creating the right content
• Which channels to leverage and how to coordinate them
• How to measure, analyse & optimize ABM campaigns
• What an ABM strategy that spans the entire customer lifecycle looks like in action