Demand generation is critical to building better brand-to-customer relationships and booking more revenue. To generate enough demand to achieve marketing and revenue goals, you need to forecast how much marketing activity you’ll need to achieve those goals.
The Demand Planning Model can help you:
- Align marketing activity with revenue objectives
- Know when to launch campaigns to reach marketing-originated bookings goals
- Analyse seasonality and other factors that impact revenue
Demand generation drives marketing success
Marketers performing these steps are more likely to achieve success:
Statistics from CoSchedule State of Marketing Strategy Report 2019