Demand Planning Model

Drive long-term engagement and increase revenue with strategic demand generation planning.

Enter your information for a partial demand forecast

MQLs you need to generate
this year:

Demand generation is critical to building better brand-to-customer relationships and booking more revenue. To generate enough demand to achieve marketing and revenue goals, you need to forecast how much marketing activity you’ll need to achieve those goals.

Achieving marketing and revenue goals requires accurately forecasting how much marketing activity you’ll need to achieve your goals.

The Demand Planning Model can help you:

  • Align marketing activity with revenue objectives
  • Know when to launch campaigns to reach marketing-originated bookings goals
  • Analyze seasonality and other factors that impact revenue

The Demand Planning Model can help you:

  • Align marketing activity with revenue objectives
  • Target campaign launches to reach MOB goals
  • Analyze factors that impact monthly, quarterly, and annual revenue

Demand generation drives marketing success

Marketers performing these steps are more likely to achieve success:

Document strategy

538%

More likely

Document processes

466%

More likely

Set goals

429%

More likely

Statistics from CoSchedule State of Marketing Strategy Report 2019

Get the full Demand Planning Model