Achieving marketing and revenue goals requires accurately forecasting how much marketing activity you’ll need to achieve your goals.
The Demand Planning Model can help you:
- Align marketing activity with revenue objectives
- Target campaign launches to reach MOB goals
- Analyze factors that impact monthly, quarterly, and annual revenue
Demand generation drives marketing success
Marketers performing these steps are more likely to achieve success:
Statistics from CoSchedule State of Marketing Strategy Report 2019