Learn how to shift to a digital event strategy!


As digital experiences are taking the place of in-person events, many marketing teams are needing to shift their strategies and focus on other creative tactics to help drive pipeline. Now more than ever, it's imperative to develop an events strategy that cuts through the noise and allows your customers to connect with your brand.

Join Adobe Experience Cloud's Caroline Hull and Shannon Taschereau for their webinar, From In-Person to Digital: Tips for Shifting Your Event Strategy on 17 April 2020 at 10:00 am BST / 11:00 am CEST.

You'll learn:
  • How Marketo is shifting their events strategy from in-person to digital
  • The different factors to consider when shifting your strategy
  • How to attract and engage buyers through digital experiences

Meet the Speakers

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Caroline Hull
Head of Commercial Field Marketing, Adobe Experience Cloud
Caroline Hull manages the Commercial Field Marketing Team for Adobe, focusing on the Marketo Engage and Magento Commerce products. Caroline has spent her career in the high-tech industry building go-to-market strategies focused on delivering unique and scalable events. An experienced Field and Event Marketer with a demonstrated history of success in sourcing, influencing and accelerating pipeline. She works cross-functionally with the greater marketing organization as well as customer success and sales to ensure she delivers the ultimate ROI.
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Shannon Taschereau
Senior Field Marketing Strategist, Adobe Experience Cloud
Shannon is responsible for planning and executing Northeast events for Marketo Engage while also focusing on tracking and analyzing data to optimize spend and working with different technologies to enhance event experiences. In her free time, she enjoys cooking, traveling, cheering on New England sports teams and spending time with her dog, Charlie.

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