Webinar
Fenergo's Dos and Don'ts of Marketing Automation
You know that marketing automation can bring cost savings and efficiencies to your organisation, but maybe you’re not sure how to get from Point A to B.
Conor Coughlan, CMO at Fenergo and Geraldine Flynn, Account-Based Marketing Manager at Fenergo have recently launched a highly successful Digital Transformation program, powered by Adobe Marketo Engage, and have a fascinating journey to share with you on the do’s and don’ts of Marketing Automation.
In this session you will learn:
- The key factors to consider when buying marketing automation
- The positive impact marketing automation can have on your business (when done right)
- Top Marketing Automation mistakes and how to avoid them
'Marketo Engage has helped to digitally orchestrate our channels and deliver enhanced personalisation, segmentation and automation that has lead to a 22% increase in revenue, 44% increase in AQLs and a 91% increase in lead engagement.'
- Conor Coughlan, CMO, Fenergo
Conor Coughlan
Chief Marketing Officer
Fenergo
Conor Coughlan is the Chief Marketing Officer for Fenergo, a global B2B SaaS Fintech & Ireland’s technology company of the year. He has over 20 years of experience in the Banking, Financial Services & Insurance (BFSI) sector working with firms including Thomson Reuters, Market Access (TRAX), Fitch Ratings and with partners like IBM, Salesforce, CapGemini, DXC Technology. He is an established B2B SaaS, RegTech & FinTech thought leader. He was recently honored to have been short-listed by the CMO Club for Growth CMO of the year alongside Zoom, FIS & GoPro. He was previously voted 'B2B marketer of the year' & winner for best use of 'Digital marketing in professional services'. Outside of his professional career he is also a published author on hate crimes, LGBTQIA advocate and champion for women in business and technology.
Geraldine Flynn
Account-Based Marketing Manager
Fenergo
Geraldine Flynn is the Account-Based Marketing Manager for Fenergo, a global B2B SaaS Fintech & Ireland’s technology company of the year. She has over 10 years experience in Digital Marketing working across the FMCG and Fintech Industry. She has recently led a very successful Digital Transformation program for Fenergo and is very passionate about marketing technology.
