Optimize Each Stage of The Funnel

Developing campaigns to tackle each stage of the funnel is crucial to having an optimized marketing strategy. And, as most marketers know—it's a team effort. Join us for our webinar series where Marketo's Demand Generation team, Digital team, and Field Marketing team will break down how they look at every stage of the funnel. Each webinar will discuss a variety of tactics, KPIs, and optimization techniques. 

[Part 2] A Winning Digital Ad Strategy: How to Optimize at Every Stage of the Funnel
May 22 @ 10am PT | 1pm ET

  • Tips to optimize campaigns at each stage of the buyer's journey
  • How to build awareness, qualify prospects, and more
  • KPIs to consider at every stage of the funnel

[Part 3] A Winning Events Strategy: Wow Your Guests and Accelerate Pipeline
May 29 @ 10am PT | 1pm ET

  • Which KPIs to consider when planning your events
  • How to plan different type of events for each stage of the funnel
  • How marketing should align with sales to ensure successful closing events

Previously in the series:

[Part 1] A Winning Demand Gen Strategy: Tactics to Optimize the Funnel Across the Buyer’s Journey
May 15 @ 10am PT | 1pm ET

  • How to select lead generation programs and evaluate successes
  • Plan email and nurture programs to move prospects through each stage of the marketing funnel
  • Strategic tactics to create sales-ready leads

Register Now

Meet the Speakers




Mike Madden
Series Moderator
Head of Commercial Demand Gen

Hayley Ferrante
Sr. Marketing Specialist,
Commercial Demand Gen

Scott Minor
Program Manager,
Digital Marketing

Shannon Mellen
Marketing Manager,
Field Marketing




Tim Ozmina
Marketing Specialist,
Commercial Demand Gen

Paulo Martins
Head of Digital Marketing

Esther Kim
Sr. Marketing Manager,
Field Marketing

Caroline Hull
Head of Field Marketing

Directions Section


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