Exploring B2B marketing practice, intentions & directions in Australia

Marketo, an Adobe company, is proud to support Green Hat's B2B Marketing Research (BMR) report, Australia’s most comprehensive report on B2B Marketing.

Considered the ‘compass’ for Australian B2B marketers needing data and insights on B2B marketing trends, the BMR explores challenges and objectives, marketing strategy, customer experience (CX), sales and marketing alignment, content, social media, and much more.

Insights and data you'll find in the report:

  • Key B2B marketing trends across Australia
  • Skills and tools to navigate the coming year
  • Four key marketing challenges 
  • B2B marketing strategies and objectives
  • Future budgets, ROI & measurement
  • Forward-looking trends in:
    • Customer experience
    • Sales & marketing alignment
    • Account-based marketing
    • Marketing technology & AI
    • Content marketing & social media
  • Unique perspectives from thought-leading Australian marketers

Download the full report now.

This study was conducted by Green Hat with the support of Marketo, an Adobe company, Australian Marketing Institute (AMI), B2B Marketing Leaders Forum and Marketing Magazine.

Download Report

"Research such as Green Hat’s report is essential to fuelling progress in the careers of Australian B2B marketers."

Lynda Cavalera, Chairperson – Australian Marketing Institute

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