What, no more MQLs?! In 2019 Natalie from Mercer is throwing away MQLs altogether. A lead is no longer a lead until it’s been accepted by the sales team!

In March 2019, Natalie Truong, CMO Asia & Head of B2B Marketing - Pacific of Mercer, sat down with Marketo and discussed how marketing and sales teams can better align to share the same objectives and KPIs, and to work together on mutually agreed lead management and scoring process.

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Key takeaways

• How to build great relationships with sales
  
• How to create a common language between marketing and sales
• The journey of the customer from marketing to sales