Adobe | Marketo Engage Webinar

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Tuesday, October 26 
10:00 AM PT | 1:00 PM ET

Reporting for the C-Suite: Own a seat at the table with 5 key Marketo Engage reports

Proving marketing’s impact successfully relies not only on the data itself but the ability to tell the RIGHT story. Join 6X time Marketo Engage Champion Jessica Kao as she walks through 5 of the most important reports everyone should be using to pull the right metrics, tell the right story to the right people, and earn the attention and respect of the C-Suite.

You'll walk away with:
  • The 5 key metrics that really matter
  • How to lead the data conversation and focus on storytelling and insight
  • How to prove that Marketing Operations is an ACCELERANT to your company's digital marketing revenue

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Jessica Kao

Senior Director, Demand Operations

Jessica is a marketing operations thought leader passionate about working with companies to operationalize and scale marketing strategy and create the infrastructure for a metrics driven team. She currently leads the Demand Operations team at F5 owning marketing automation, MarTech, reporting and Analytics. Her expertise focuses on B2B Enterprise SaaS companies. She's passionate about mentoring, inspiring, and leading the next generation of marketers. She's a data and analytics junkie, 6X Marketo Champion, 2021 Adobe Experience Makers Award recipient, 2020 Marketo User Group Leader of the year, an Adobe Fearless 50 Marketer, 2018 Marketo Champion of the Year, and holds a PhD in Cancer Biology from Stanford University.