How much additional profit will a 10% increase in your marketing budget generate?
44% of qualified marketers have NO idea.

If you fit into the 44% above, justifying your budget will be a serious challenge, as will asking for an increase. In fact, you'll likely find yourself asking the question the other way around: What will happen if my marketing budget gets cut by 10%? You can't expect your organization to place value on something you're unable to quantify.

Our Definitive Guide to Marketing Metrics will help you do just that. You'll learn about: 

• How Measurement Builds Respect and Accountability
• Planning for Marketing ROI
• A Framework for Measurement
• Revenue Analytics
• Marketing Performance Measurement
• The Art of Forecasting
• Dashboards
• Implementation: Team, Tactics, Technology