MARKETO'S SECRETS TO DIGITAL ADVERTISING

The unprecedented change in the current marketing landscape is well documented and discussed. However, the question is raised daily as to what support exists to help marketers deal with change and navigate opportunity. MarTech is an emerging trend across industries as marketers seek to solve business problems and deliver exceptional customer experiences.

The New Zealand MarTech State of the Union was commissioned by FCB New Zealand in partnership with Marketo, an Adobe company to gain an understanding of the current state of MarTech across the country.

Questions that were posed to respondences aimed to address some of the following:

1. MarTech adoption
2. Current satisfaction levels
3. Current capabilities
4. Challenges and alignment

This inaugural report should be read and interpreted as a baseline to measure MarTech uptake, capabilities and investment in New Zealand moving forward.