WEBINAR
How To Optimize Your MarTech Stack to Drive Cost Savings
with BDO Digital
According to Gartner’s State of Marketing Budget and Strategy 2022 report, CMOs spend an average of 25.4% of their marketing budget on Marketing Technology.
If you are under pressure to do more with less in today’s challenging economy, taking a hard look at your Marketing Technology investments is a must. A thorough stack assessment will help you identify opportunities to 1) drive more value from existing technologies; 2) divest in underperforming tools to cut costs; and 3) repurpose the budget to fill gaps and drive growth.
Join us on Tuesday, October 25 at 1 PM ET as Will Waugh, Senior Advisor, BDO Digital Demand Generation Group teaches you:
- - A 4-step process for assessing your MarTech stack
- - Tips for tapping into unused product capabilities you already own
- - How to identify and divest in underperforming tools to save money
- - Best practices for uncovering critical gaps in your marketing engine
- - Why the right resources and expertise are essential to driving value
- - How effective system integration can act as a force multiplier for growth
Will Waugh
Senior Advisor
Demand Generation Group, BDO Digital
Will has 25 years of experience across the marketing and technology landscape. He started in print/broadcast advertising, selling into large enterprise accounts before moving to marketing. As a Senior Advisor, he works with clients to help improve capabilities and generate more revenue producing activity. Typically, this is focused on lead/campaign management, marketing data/technology and long-term strategic planning across the D3 Methodology.
