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How To Optimize Your MarTech Stack to Drive Cost Savings

with BDO Digital

According to Gartner’s State of Marketing Budget and Strategy 2022 report, CMOs spend an average of 25.4% of their marketing budget on Marketing Technology.

If you are under pressure to do more with less in today’s challenging economy, taking a hard look at your Marketing Technology investments is a must. A thorough stack assessment will help you identify opportunities to 1) drive more value from existing technologies; 2) divest in underperforming tools to cut costs; and 3) repurpose the budget to fill gaps and drive growth.

Join us on Tuesday, October 25 at 1 PM ET as Will Waugh, Senior Advisor, BDO Digital Demand Generation Group teaches you:

  • - A 4-step process for assessing your MarTech stack
  • - Tips for tapping into unused product capabilities you already own
  • - How to identify and divest in underperforming tools to save money
  • - Best practices for uncovering critical gaps in your marketing engine
  • - Why the right resources and expertise are essential to driving value
  • - How effective system integration can act as a force multiplier for growth

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October 25 at 1 PM ET

Will Waugh

Senior Advisor
Demand Generation Group, BDO Digital

Will has 25 years of experience across the marketing and technology landscape. He started in print/broadcast advertising, selling into large enterprise accounts before moving to marketing. As a Senior Advisor, he works with clients to help improve capabilities and generate more revenue producing activity. Typically, this is focused on lead/campaign management, marketing data/technology and long-term strategic planning across the D3 Methodology.