WEBINAR
Cracking the Personalization at Scale Code using Marketo Engage
Learn from your peers | Adobe Marketo Engage
“98% of digital marketers agree that failure to overcome personalization challenges carries a high cost.”
In today’s data-driven world, if you aren’t personalizing your marketing content, you’re missing an opportunity to connect with your audience effectively — and likely losing engagement, conversion, and ultimately ROI of your marketing investments. Join Marketo Engage Champions, Courtny Edwards-Jones and Darshil Shah, as they share their wisdom to get the most mileage using personalization features available within Adobe Marketo Engage.
In this webinar, you’ll learn:
- Why is personalization important?
- Key personalization use cases and techniques to use for each. Features and techniques available within Marketo Engage we will teach you how to use: Tokens, Segmentations, Dynamic Content & Snippets, and Velocity Scripting.
- Advanced velocity scripting use cases including personalizing content using data sourced from custom objects.
Webinar details:
- Time: 8:00 AM PT | 11:00 AM ET | 5:00 PM CET
- Length: 45-minutes with live Q&A
- Experience level: Intermediate to Advanced
*Cited from Personalization At Scale: Bring Forth The Customer And Business Benefits Of Experience Excellence.
Watch the webinar on-demand
Courtny Edwards-Jones
Marketing Operations Manager
Zuora
Courtny Edwards-Jones is a digital enthusiast & growth-oriented marketing operations leader with 10 years’ experience in B2B/B2C hybrid marketing. Courtny specializes in managing organizational MarTech change and systems design, deep-diving into custom integrations, and driving high-impact customer experience transformation.
Courtny is a 2022 Marketo Engage Champion and London Marketo User Group Co-leader, a 2x Adobe Certified Expert, and a Certified Adobe Marketo Engage Subject Matter Expert.
Darshil Shah
Consultant
Deloitte
Darshil has worked on 20+ full-fledged Marketo Engage implementation projects for various enterprise and SMB clients in multiple industries. He specializes in integrating various MarTech, SalesTech, and analytics platforms — with end-to-end Marketo Engage platform implementation.
Darshil is an Adobe Marketo Engage Champion of the year 2022, Adobe Certified Master – Marketo Engage Architect (MCSA), 3x Adobe Certified Expert, Marketo Engage Certified Subject Matter Expert, India Virtual Marketo User Group leader, and Marketing Nation Community Advisor. He also runs his own newsletter-style blog Purple Me Up where he posts Marketo Engage and Marketing Ops-related tips and tricks.
