WEBINAR
Wednesday, June 30
10:00 AM PT | 1:00 PM ET
Hands-on workshop: Behavioral-based advanced nurtures
Now that you have a strategy for your nurture launch, you'll want to build in an efficient way to leverage existing or new content and apply localization or personalization. However, you may be struggling with where to start. Join Adobe Marketo Engage Champions Julz James & Amanda Thomas as they show you how to build a behavioral-based nurture during this live hands-on workshop. They'll show you what content to use based upon your buyer's journey and more.
During the workshop you'll learn:
- How to leverage a content library to use within a nurture
- How to build nested nurtures to enable behavior-based personalization
- How to localize your sends and content within a nurture
Webinar Details:
- Date: Wednesday, June 30
- Time: 10:00 AM PT | 1:00 PM ET
- Length: 45 minutes with Q&A
- Experience Level: Intermediate to advanced
Julz James
Sr. Marketing Operations Manager
SparkPost
Julz is currently the Sr. Marketing Operations Manager at SparkPost. Her passion for research, data, and understanding customer journeys led her to pursue a Ph.D. in Digital Marketing. Her 18-year experience ranges from Marketing Automation to Digital Marketing to Training and Process Documentation. Named a 6x Marketo Champion with a long list of certifications, Julz brings a unique perspective and skillset to dynamic companies and teams who require experienced, data-driven guidance.
Amanda Thomas
Marketing Technology Consultant
Etumos
As a 5x Marketo Champion, leader of the Houston Marketo User Group, and Marketing Technology Consultant at Etumos, Amanda is known for her expertise in Marketing Automation. Throughout her career, she has developed an obsession for innovating methods to nurture and engage leads throughout the buyer journey. She specializes in solutions design, nurture and engagement, and can build some of the most intricate programs and campaigns. Outside of marketing, Amanda loves to travel and is an aficionado of all things related to Saturday Night Live.
