Adobe | Marketo Engage Webinar

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WEBINAR

Wednesday, September 8 
10:00 AM PT | 1:00 PM ET

Beginner Workshop: Measuring ROI for your unique business needs

The pressure to report on ROI is something that every marketer faces in today’s revenue-focused marketing landscape. However, getting to the root of effective ROI reporting can often be easier said than done. Requirements can vary depending on the size and scale of your organization and an ROI reporting output can look very different depending on the technology, people and processes that you have in place.

Whether you’re a small business just starting out in your ROI reporting journey or are an enterprise company with a full team of in-house data scientists dedicated to helping you with your reporting efforts, this webinar is for you. Join Marketo Champions Kimberly Galitz, Jessica Kao, Courtney Tobe, and Britney Young for a three-part webinar series to unravel the complexities of Marketing ROI tracking and reporting.

The three webinars will occur consecutively over the next few months so you can attend the one that is most relevant to where you are in your unique ROI reporting journey.

  • September 8th Beginner Workshop: The Fundamentals with Courtney Tobe
    • Learn how to set up your Marketo Engage architecture to be able to track and report on program ROI.
  • October Intermediate Workshop: Level Up with Kimberly Galitz (Registration open September)
    • Discover the out-of-the-box Marketo Engage reports you can leverage to report on program ROI and how to use the insights to better influence your marketing decisions.
  • November Advanced Workshop: Pulling the Pieces Together with Jessica Kao and Britney Young (Registration open October)
    • Identify the people, processes and technology needed to build an enterprise, automated ROI reporting strategy

Beginner Webinar Details:
  • Date: Wednesday, September 8
  • Time: 10:00 AM PT | 1:00 PM ET
  • Length: 45 minutes with Q&A
  • Experience Level: Beginner

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Courtney Tobe

Manager of Marketing Operations
AvidXchange

Courtney first stumbled upon Marketo in 2014 when she was working as a marketing department of one for a family business, and it was love at first sight. Since then, she's helped companies large and small, build and scale their marketing technology stacks, placing marketing automation at the forefront. She's a 2X Marketo Champion, a 3X Marketo Certified Expert, and she has seven years of platform knowledge, and agency and in-house experience under her belt. At AvidXchange, she manages the Marketing Operations team, where she recently helped them stand up their Marketo implementation in just three months. When she is not working, she enjoys traveling, and spending time with her family, friends, and golden retriever, Julep.