WEBINAR

The Total Economic Impact™ of Marketo Engage

Marketing automation is the keystone of any customer engagement strategy. If you’re a demand-focused marketer, you get it. If you’re in Marketing Ops, you get it. Still, making the business case can be tricky.

Join us on Wednesday, August 26 at 10am PT | 1pm ET, as we tackle this challenge from every angle.

We’ll hear from a top marketing analyst on how the world of marketing is changing and why investment is crucial. Next, we’ll share the results of a recent ROI study commissioned by Adobe and conducted by Forrester Consulting, an independent research firm. This study quantifies the value of Marketo Engage, based on interviews with real customers. Finally, we’ll be joined by a Marketo Engage customer to hear her personal story of driving martech investments, transformation and value at her company.

You'll learn:

• • Why investments in marketing technology are more important than ever
• • How Marketo Engage delivered 267% ROI, based on a new commissioned study conducted by Forrester Consulting on behalf of Adobe
• • Tips for making the business case for marketing automation