Webinar
Join us for The Big Reveal
Our new webinar series explores fresh insight on key concepts in modern marketing. We have cherry-picked a crack team of inspiring tech entrepreneurs and marketing experts to zero in on a specific topic and share their hard-earned secrets of success.
As our series unfolds you will be shown actionable tips, tricks and advice – backed by data – on how to generate more demand, push more leads through your marketing funnels and, simply, become a more confident and effective marketer.
Each session will be followed by a Q&A where you can put your questions to the speakers via a live messaging function.
Join us for The Big Reveal.
The Big Reveal: Get more leads from paid media
On-demand
No matter how loyal your customers, you need a steady flow of prospects pouring into the top of your funnel to grow. Not easy when your audience is time poor, sceptical of advertising and bombarded with content. But with the right strategies, paid media can bring you huge results.
The Big Reveal: How to create an exceptional welcome nurture
On-demand
The way you engage with a new prospect when they first reach out to you can shape the way they perceive your brand forever. As a marketer, it’s in your hands to design that journey. Reveal how to create a welcome nurture that accelerates engagement and guarantees you get off on the right foot.
Lights, camera…traction? How to generate demand with video
On-demand
It seems like every brand is getting involved with video. But it’s risky to dive in without a strategy – and a lot of brands are getting it wrong. Yours needn’t be one of them. Learn how to use video in a way that works for your brand and resonates with your audience, transforming sales as you go.
The Big Reveal: Secrets of webinar promotion
On-demand
Planning a great webinar is one thing. Getting people to register and attend is quite another. Having analysed a huge silo of webinar promo data, it’s time to reveal how to stack the odds in your favour. Here’s guidance on the marketing tactics that are proven to deliver the best results.
The Big Reveal: How to write the perfect marketing email
On-demand
Email marketing is still bristling with conversion potential – and remains a uniquely personal way of nurturing a relationship with your leads. Dive into the key elements of a successful marketing email and reveal the essentials that you can rely on to drive good numbers in your metrics.
Speakers
Christine Forni
Campaign Management Associate Manager
Accenture Interactive
Joining us from Los Angeles, Christine is a highly experienced paid media strategist who helps clients across the world achieve 2-10x scale while driving lean, mean marketing efficiency.
Jessica Kao
Senior Director of Demand Operations
F5
No lead left behind: that’s the marketing mantra of Jessica Kao, Senior Director of Demand Operations at F5. A self-professed analytics junkie, Jessica is a 6x Marketo Champion and Adobe Fearless 50 Marketer. When she talks, you learn.
Tyler Lessard
Chief Video Strategist
Vidyard
Tyler is a truly engaging, dynamic and entertaining thought leader in the areas of B2B marketing, content marketing, video marketing and video selling. As Chief Video Strategist at Vidyard, he’s spent more nearly 10 years immersed in the world of B2B video, helping to define and share the latest best practices and industry trends for creating remarkable customer experiences with video across all aspects of marketing and sales.
Emily Smith
Marketing Director
ON24
Emily joined ON24 in June 2020 to build and lead the EMEA Marketing team. Emily is an experienced B2B marketing professional with over 10 years’ experience working in global teams and roles within the fast-paced technology sector. Emily’s passion is focused on delivering strategic marketing programmes to achieve consistent business growth through consultative sales, marketing, and partner relationships.
Sarah MacDonald
Senior Marketing Manager
Adobe
Sarah is a senior B2B marketer with over 10 years of experience working at high-growth start-ups and large tech companies. An American expat, she is fascinated by marketing across different cultures – and leads commerce marketing for northern Europe here at Adobe.
