MARKETO'S SECRETS TO DIGITAL ADVERTISING

Influencing revenue and driving measurable business growth is increasingly a top priority for B2B marketing executives. In fact, recent research from ANNUITAS listed “Volume of Sales and Revenue Generated” as the top performance metric that CMOs share with their leadership teams.

Register to view the recording of the webinar, Digital Demand Transformation - Demand Marketing's Next Step with guest speakers, Mika Yamamoto, VP/GM at Marketo, an Adobe Company, and Adam Needles, CEO and Principal of ANNUITAS.

In this webinar you will gain insight into guiding and managing change in your organization, as well as the five requirements of a revenue-driven marketing organization:

• Moving to a perpetual, customer-centric Demand Marketing dialogue that improves the customer experience
  
• Adapting to recognizing buyer needs as they change, and shifting to serve them more effectively
  
• Understanding the best way to achieve true alignment between Sales and Marketing
  
• Defining Sales and Marketing KPIs that drive actual business growth
  
• The underlying “best in class” tools and technology to enable the journey