Drive Business Growth Through Digital Demand Transformation

Influencing revenue and driving measurable business growth is increasingly a top priority for B2B marketing executives. In fact, recent research from ANNUITAS listed “Volume of Sales and Revenue Generated” as the top performance metric that CMOs share with their leadership teams.

Register to view the recording of the webinar, Digital Demand Transformation - Demand Marketing's Next Step with guest speakers, Mika Yamamoto, VP/GM at Marketo, an Adobe Company, and Adam Needles, CEO and Principal of ANNUITAS.

In this webinar you will gain insight into guiding and managing change in your organization, as well as the five requirements of a revenue-driven marketing organization:

  • Moving to a perpetual, customer-centric Demand Marketing dialogue that improves the customer experience
  • Adapting to recognizing buyer needs as they change, and shifting to serve them more effectively
  • Understanding the best way to achieve true alignment between Sales and Marketing
  • Defining Sales and Marketing KPIs that drive actual business growth
  • The underlying “best in class” tools and technology to enable the journey 

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Our Webinar Speakers

Marketo & ANNUITAS
Mika Yamamoto
VP/General Manager, Marketo, an Adobe Company
Mika joined Marketo in 2018 as Global President. She focuses on driving growth at scale by delivering a world-class, end-to-end customer experience, overseeing the management of strategy, operations, and execution at Marketo, with accountability for the entire organization. Before joining, Mika was the first Chief Digital Marketing Officer for SAP, driving their digital transformation by leading the strategy and execution of SAP’s demand generation, marketing tools and technology, and field marketing disciplines.
Adam Needles
Chief Executive Officer and Principal, ANNUITAS
Needles is CEO of ANNUITAS. Prior to this role, he spent four and a half years serving as Chief Strategy Officer and is the architect of the company’s core Demand Process methodology. He is an expert in helping companies build buyer-driven Perpetual Demand Generation Programs and transform their lead-to-revenue processes to drive profitable revenue growth and build sustainable brands.

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