Content to help optimise your marketing capabilities and strategy:

Make the most of your marketing tools. Take a deep dive into the data and analytics each platform offers and see what you may have missed in your regular reporting. This practice gives you insight into new ways to quantify your business goals and KPIs.

Read more about Predictive Audiences.

If your team already has the skills and technology to measure results accurately, consider whether your data is helping or hurting your cause. Build a more solid data structure in four steps.

Find out how to establish a clean marketing data structure.

If targets have become more difficult to reach as your company has grown, it may be time to take a step back and assess the agility of your business. Competition will always be there, so you need to be ready to compete!

Discover the three keys to building an agile business.

rhipe LTD, cloud software licensing experts in APAC, wanted to better their prospect engagement. They decided to ensure each new lead would receive a sales follow up within 20 minutes. Equipped with Adobe Marketo Engage, rhipe increased MQLs by a dramatic 450% in the first year.

Read rhipe’s story.