State of B2B Marketing in Asia

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State of B2B Marketing in Asia

Insights from one of Asia’s largest B2B marketing studies

44% of survey respondents in our latest research cited measuring ROI and attribution as a challenge, making it the top challenge among B2B marketers.

Understand top 3 challenges across verticals like technology, banking and finance, professional services, and manufacturing in our State of B2B Marketing in Asia whitepaper.

Adobe together with B2B Marketing Leaders Forum and Insights Exchange, surveyed 300+ marketing leaders in Southeast Asia, Hong Kong and Taiwan about the latest marketing trends, challenges, and best practices in the region.

Key takeaways:

  • Understand the top 3 challenges for B2B Marketers across Asia
  • Find out if you are an Emerging or Advanced marketer
  • Get tips from established leaders on how they became Advanced marketers
  • Learn what B2B marketing skillsets will be in high demand in 2021 and beyond

Grab your free whitepaper to elevate your B2B marketing game today.


Download the whitepaper