MARKETO'S SECRETS TO DIGITAL ADVERTISING

No longer an afterthought, virtual events are now the main event for marketers. A substantial majority of marketing leaders (70 percent) have moved their face-to-face events partially or fully to a virtual platform, and many don’t see that as a short-term fix.¹

But delivering truly successful virtual events can be an adventure in trial-and-error—especially when you’re trying to scale. That’s why Adobe has teamed up with leading providers of virtual event technology and created this eGuide to succeeding with virtual events. Learn about:

• Brightcove: Getting all your ducks—and your stakeholders—in a row
• Drift: Preventing video-conference-induced fatigue
• Hootsuite: Tapping into contacts you don’t even know you have
• ON24: Designing an authentic experience that gets attention and leads
• Splash: Applying your in-person event skills to the virtual world
• Workfront: Helping distributed teams and busy execs stay on track

Ready to start planning your next virtual event? Download the eGuide now.           
¹ https://www.eventmarketer.com/article/research-data-points-impact-pandemic-marketers/